Creative Storytelling.
I love partnering with talented teams to produce brand videos that convey more than cookie-cutter corporate promotions. Crafting compelling scripts, then selecting music that drives emotion, is when creativity goes into overdrive. Sometimes, a well-directed voice talent allows the whole thing to be conducted like an orchestra. Other stories are better told by real people with genuine emotion. And all of these come together with the power of incredible location shoots and on-brand dynamic motion graphics. Shout out to my partner of choice, Punch Films. They’ve made telling stories a collaborative endeavor and one of the most rewarding parts of my role as a creative leader!