Aqua Systems’ legacy marketing focused on no-haggle, affordable systems, but we found that approach positioned them as a budget brand, overshadowing their premium quality products and unrivaled customer service. With that in mind, we developed and presented a fresh, consumer-focused brand refresh paired with a robust multimedia campaign. This strategy shifted their message from product and price to a broader, trust-centered narrative around water quality and frictionless customer experience. These efforts boosted engagement and positioned the brand with a clear identity and voice across all channels.