Creative Leader | Branding Expert | Team Builder
With over 15 years of experience in creative leadership and direction, I've developed many tools for creating impactful branding, rich visual storytelling, and effective team leadership. My approach is rooted in empathy, trust, and collaboration, fostering an environment that empowers teams to produce their best work. I'm passionate about learning from my team so I can help inspire curiosity, growth, and pivot new challenges into opportunities.
LITTLE GIANT BRAND LIFT CAMPAIGN
An effective creative leader needs to do the work along side thier team. After a senior leadership mistep with an uninformed agency, this project was dropped on my team to deliver an entirely new look for the Little Giant brand. It was all hands on deck–and once I nailed down the initial concept, the brand lift took on a life of its own. We effortlessly developed how this look would be executed across all touchpoints.
CORPORATE COMMERCIAL SUMMIT EVENT
Challenged to design an event bringing leaders and team members together to celebrate, connect, and learn, while looking ahead to our business goals and strategic objectives. We created an immersive and vibrant experience driven by a concise theme and engaging visual elements fitting the event locale.
