Seasoned Creative | Visual Storyteller | Collaborative Partner
With more than 15 years of experience in branding, design, and visual storytelling, I’m a hands-on creative who values craft, collaboration, and problem-solving. I’m most energized when I’m in the work—developing concepts, refining details, and shaping stories alongside teammates. While I bring leadership experience and a mentor’s mindset, my focus is on contributing directly, learning the business, and helping teams move ideas forward with clarity and care. I believe strong creative work grows from trust, empathy, and a shared commitment to making something truly meaningful.
LITTLE GIANT BRAND LIFT CAMPAIGN
An effective creative leader needs to do the work alongside their team. After a senior leadership mistake with an uninformed agency, this project was dropped on my team to deliver an entirely new look for the Little Giant brand. It was all hands on deck–and once I nailed down the initial concept, the brand lift took on a life of its own. We effortlessly developed a plan for how this would be executed across all touchpoints.
CORPORATE COMMERCIAL SUMMIT EVENT
Challenged to design an event bringing leaders and team members together to celebrate, connect, and learn, while looking ahead to our business goals and strategic objectives. We created an immersive and vibrant experience driven by a concise theme and engaging visual elements fitting the event locale.
